3 goals, defined, expanded, with timelines.

It's do or die time.

I have just three goals now. Everything else is officially on hold. Nothing except eating and sleeping happen until I've done the required work for these goals each day. Here they are, with relevant sub-goals:

• Launch advertising for Study Faster Now - done by this Monday, October 31
• Finish the video for the landing page - due tomorrow
• Print the flyers - from get printer on Monday, 9:00 am
• Hang and distribute the flyers - by noon on Monday
• Follow-up on hung flyers, replacing those that are lost or damaged - everyday for one week
• Write two blog posts every single day for the next two weeks
• One post here as a progress update
• One post on SimpleChallenges.com
• Publish no later than 10:00 PM
• Posting to KungFuPlayground is allowed only as time permits
• Launch one new product (ebook, audio, or video) every two weeks for the rest of the year. The first will have a deadline of November 19, allowing one extra week for first-timer learning curve.
• For the first product, pick a niche topic from the personal growth, minimalism, or study skills genres - due today
• Spend 2 hours gathering relevant resources - due tonight
• Create a minimal outline with a focus on eliminating excess material - noon tomorrow, Sunday, Oct. 30
• Every day for 1 week, write 500-800 words for the book, starting tomorrow (totaling 3,500-5,600 words)
• Create the landing/sales page with video, audio, or written sales copy - due Tuesday, Nov.2
• Create Google AdWords campaign - due Wednesday, Nov. 3
• targeting 50-100 highly specific keywords
• 15-20 ad variants
• Nov. 6, thoroughly proofread ebook, getting at least two others to do the same
• Design ebook layout and typography (generally minimalistic, sans-serif fonts, heavy on white space) - due Monday, Nov. 7
• Implement design and create a PDF version of the book - due Wednesday, Nov. 9
• Learn how to use Google Website Optimizer and set it up with the niche site and AdWords campaign - due Thursday, Nov. 10
• Also Thursday, Nov. 10, investigate how to integrate ClickBank or other download management/content delivery system into the sales process (can MailChimp do this?)
• Setup PayPal shopping cart and MailChimp for email list building - due Friday, Nov. 11
• Saturday, Nov 12, give the book another once-over and apply any tweaks
• Also Saturday, Nov 12, write outline for follow-up email course (expanding on the topic in the ebook)
• Starting Sunday, Nov. 13, every day for one week, write one email in the follow-up series (except for the first email, these do not need to be done before the product launch)
• Sunday, Nov. 13, run a complete, end-to-end test of the customer experience:
• Seeing the ad
• Clicking through and viewing the sales page
• Purchasing product and signing up (by default) to the follow-up course
• Receiving/downloading the product
• Receiving the first follow-up email
• Responding with feedback
• Use the next six days, until Nov. 19 to fix any issues and apply any changes needed
• Saturday, Nov. 19 - determine daily ad budget and activate Google AdWords campaign